PROCESS

Jargon Boy is a boutique design shop located in Fairfield, Connecticut that specializes in creating visual languages for corporate clients. The process begins with dialogue and examination of the new/existing identity and discussions about specific brand image concerns. Next there is a creating, refining, blending, subtractive and additive process of target elements to the visual language. Finally, production, implementation and press complete the process. With the new visual vernacular in place, the client’s brand identity is complete, translating into increased media recognition and sales.

ABOUT

Jargon Boy Design Studio’s work has been recognized by numerous publications and websites including Design Observer, Core77, Dwell, ID, Design Within Reach, HGTV, Apartment Therapy, BoingBoing, Step Inside Design, Sensory Impact, Communication Arts, Design Addict, Modish, How Design, Graphic Design USA, Designflux and Wired. The studio’s M is for Modern Alphabet Flash Cards have retailed in two Smithsonian Institution locations, Cooper-Hewitt National Design Museum in New York/MODA Museum of Design in Atlanta and the San Francisco Museum of Modern Art. Award-winning Art director/Designer Greg Chinn, has been published in Communication Arts Design Annual, Print Regional Design Annual, How International Design Annual, Graphic Design USA Annual, Broadcast Design Award Annual and in two Pie Design Books: New Logo and Trademark Design + Private Greeting Cards. He is a member of the Connecticut Art Directors Club.

Previous to creating Jargon Boy, Greg was the Co-Creative Director of the award-winning Los Angeles branding firm, Melanie Paykos Design, Art Director at the Junior Retail Fashion Chain Wet Seal/Contempo Casuals, Senior Designer at The Fashion Institute of Design & Merchandising and The Brand Architect Group (worked directly with Creative Director Rick Seireeni, who co-authored the seminal book, Marks: New Directions in Logo Design and the recently released, The Gort Cloud) He graduated from Art Center College of Design in Pasadena, California with honors. While at ACCD, he studied with graphic design legend, Lou Danziger.

Greg lives in Fairfield, Connecticut with his wife, two children and a pair of feisty Bernese Mountain Dogs.