. PROCESS
Jargon Boy is a boutique design shop located in Fairfield, Connecticut that specializes in creating visual languages for corporate clients. The process begins with dialogue and examination of the new/existing identity and discussions about specific brand image concerns. Next there is a creating, refining, blending, subtractive and additive process of target elements to the visual language. Finally, production, implementation and press complete the process. With the new visual vernacular in place, the client’s brand identity is complete, translating into increased media recognition and sales.
ABOUT
The studio’s work has been featured in ID, Step Inside Design and How Design magazines and highlighted on over 40 different websites/blogs including Dwell, HGTV, Design Within Reach, Apartment Therapy, Wired and BoingBoing. Jargon Boy’s M is for Modern Alphabet Flashcards are carried at the Cooper-Hewitt National Design Museum in New York, San Francisco Museum of Modern Art and Museum of Design Atlanta.
The studio is owned/run by Greg Chinn, an award-winning Art director/Designer whose work has been shown in such publications as: Communication Arts Design Annual, Print Regional Design Annual, How International Design Annual, Graphic Design USA Annual, Broadcast Design Award Annual and the Pie Design Book Series: New Logo and Trademark Design & Private Greeting Cards.
Previous to creating Jargon Boy, Greg was the Senior Designer at The Fashion Institute of Design & Merchandising and The Brand Architect Group, Art Director at the Junior Retail Fashion Chain Wet Seal/Contempo Casuals and Co-Creative Director of Melanie Paykos Design. He graduated with a BFA from Art Center College of Design in Pasadena, California.