To commemorate the Lincoln Bicentennial, The Amistad Center for Art & Culture and the
Connecticut Historical Society are co-presenting exhibitions. Lincoln: Man, Myth, and Memory
is presented by The Amsitad Center at the Wadsworth Atheneum Musuem of Art and Remembering
Lincoln, Considering Soldiers, Then and Now is on view at the Connecticut Historical Society.
Jargon Boy’s Greg Chinn worked with The Amistad Center for Art & Culture’s Executive Director Olivia S. White and Museum Curator Frank Mitchell to concept an overall graphic identity for the combined exhibit’s printed material.
The cover concept for the 4 panel gallery guide/postcard/e-card invitation graphics was based on the perceptions of Lincoln and who the man was, the myths surrounding him and memory that we all have about him. With a diverse collection of art from Travis Sommerville’s “Smokey Joe On My Mind” and Rene Trevino’s “Babe” Raham Lincoln to a Lincoln Bouquet cigar box by B. Newmark & Co., and a photograph by Fishel, Adler & Schwartz to name a few, the graphic identity had to speak about a large range of very eclectic work. The cover was created with 3 amorphous shapes that reflect the perception we have of Lincoln’s man/myth/memory. Each thought we have is different and assymetrical in theory. Thread-like lines wrap around the Lincoln type signaling how intertwined the ideas we have about him are. Lastly, classic fonts and a modern color palette was used. The result was a forward speaking identity program that reinforced the show’s identity and visually engaged the viewer.