The Greater New Haven’s Connecticut Visitors Bureau needed a brand identity makeover that spoke of the city’s history. It also needed a fresh approach and a new perspective that would target multiple mass markets.
The GNHCVB needed a refreshed brand identity that had ties to the city’s amazing history, but looked visually forward. The combination of vintage detailing with a modern approach is what the new image makeover would ultimately become.
Jargon Boy’s Greg Chinn worked with President/CEO Ginny Kozlowski, Special Projects Manager Barbara Malmberg and Director of Communications Suzette Benitez to create an image that blended both the historical aspects of the city with a modernist inspired vibe. With an updated color palette, classic detailing, mixing of b/w & color photos, the entire program had a vintage-modern mix that really represented what New Haven County is about and what the GNHCVB’s identity stands for. While there are various programs and events that the GNHCVB promotes, the overall feel of each individual identity has a visually similar point of view. The new brand perspective has been well received and will create new opportunities with various corporations in and around Connecticut.