American Radiology Resource, a medical equipment sales/lease company needs new corporate identity
Jargon Boy’s Greg Chinn worked with American Radiology Resource President David Pac to create a brand identity for his Baltimore-based medical imaging equipment sales/mobile rentals company. The visual language had to convey a forward-thinking sensibility, with an upbeat-modern technological edge.
A logo/logotype had to be created that would be able to adapt to multiple platforms. It had to have a corporate feel, yet needed the ability to look forward. A chipper modern palette of cool colors was appropriated, with warm accents for punch. A hip pattern was created to highlight what the company’s imaging services are. Multiple visual elements from the scientific and medical fields were adapted to ARR’s identity to help strengthen the idea of technology. Linework, infinity lines, mathematic icons and cat scans images were layered together to give the viewer a sense of what American Radiology Resource’s identity is. The brand program included letterhead, envelope, business cards, promotion, website, banners and a brochure. American Radiology Resource is now beginning to grab medical imaging equipment market share and increase business in sales and mobile rentals of CAT scans.