DFM Stationery needed a brand identity that had a modern feel with a preppy edge.
DFM Stationery owner Daphne Mitchell worked with Jargon Boy’s Creative Director Greg Chinn to create a brand identity program that fit a very specific East coast image. The vibe had to be a combination of modern with a refined preppy edge.
Jargon Boy’s Greg Chinn began by creating an updated monogram logo with a modernist color palette and period detailing. This visual language was used throughout the entire program. Patterns, classic icons and traditional fonts were mixed together to create the entire look of the DFM identity program. The website was built to be continually updated with new content created by DFM’s owner Daphne Mitchell, so that potential and existing customers will keep logging into the site. A Top 10 list of gifts under $50 was conceived to highlight DFM’s new products. An etiquette section was also added because clients always have questions about appropriate manners. A newsletter was also created to keep clients abreast of upencoming sales and trunk shows. The newsletter template was client-updated, so that Mitchell was easily able to tailor new promotions in a matter of a few minutes. An advertising banner system template was designed to promote DFM Stationery on other websites. The banner program kept the modern-preppy vibe and stayed visually consisitent with the DFM website. The colors of the banners would change per holiday season. With DFM’s invigorated brand identity now place, sales are beginning to increase and there is more interest in what’s fresh on the website. Visit the website at www.dfmstationery.com