Casting company needs hip identity to seperate itself in crowded Los Angeles market
Hollywood casting company Pitch, needed to create a corporate identity that was unique to the Los Angeles market. The vibe of the company and their philosphy had to be infused into the logo/tagline solution.
Jargon Boy’s Greg Chinn worked with Pitch owner Jeff Hightower to come up with a hip answer for the Hollywood market. The tagline, “Live Fast. Eat Cake.” was created. It fit the attitude of what Pitch would become, a cool company that works/lives in the Hollywood fast lane and enjoys the Los Angeles hipster scene. Translation, Pitch gets it. In the Hollywood market, getting it is the key to working with the right people on the best projects. The typewriter font was used for the tagline type because it has an attitude of speed and quickness, while having a retro trade-paper feel. The logotype was set on it’s side because it suggests a slightly irreverent quality, like the owner. A groovy stripe pattern that echoes old school Hollywood with updated colors was created, that would be on all printed materials and painted in the company office, becoming a signature Pitch element. The casting company’s corporate clients now include Coke, Monster.com and Nike as well as their edgier music clients like AFI. Korn, All American Rejects, Pussycat Dolls, P. Diddy and The Black Eyed Peas.